Media Lead
As a Media Lead specializing in Offline Media Planning at WPP Media, you will play a pivotal role in shaping and executing high-impact media strategies for a diverse client portfolio. Operating with significant autonomy, you will lead the planning, implementation, and optimization of all offline media campaigns, including TV, press, radio, and addressable media. Your expertise will directly contribute to client growth by delivering innovative and effective media solutions, enhancing brand visibility, and driving measurable results.
In this role, you will manage high-level relationships with marketing and media departments of assigned clients, acting as a trusted strategic advisor and ensuring deep alignment with their business visions and expansion paths. You will lead the definition of innovative communication strategies, promote the adoption of cutting-edge agency tools and technologies, and drive the integration of digital media, tech, and martech solutions into client strategies. Additionally, you will oversee complex problem-solving initiatives, conduct advanced competitive analysis, and support the Client Director in developing innovative projects.
The ideal candidate will have a minimum of 8-10 years of progressive experience in strategic media leadership or client management within the media industry, preferably focusing on pharmaceutical or FMCG clients. A degree or equivalent cultural background is required, along with fluency in English at a C1 level. Demonstrated expertise in strategic media planning, a deep understanding of the evolving digital, tech, and martech landscape, and a proven track record in developing and implementing full-funnel digital strategies are essential. Exceptional client advocacy and negotiation skills, strong strategic and commercial acumen, and previous experience in a strategic role are also necessary.
WPP Media offers a dynamic and collaborative work environment that fosters creativity and innovation. Employees have access to the global WPP network, providing opportunities for professional growth and development. The company is committed to fostering a culture of respect and inclusion, ensuring that everyone feels they belong and has the same opportunities to progress in their careers.