Mindshare: Senior Social Manager- Baghdad
The Senior Social Manager at Mindshare in Baghdad will lead the development, execution, and optimization of advanced social media strategies to enhance clients' brand presence, drive meaningful engagement, and deliver measurable business outcomes. This role requires a strategic, performance-oriented thinker with strong expertise across both paid and organic social media ecosystems. Operating across high-profile accounts, the Senior Social Manager will balance strategic leadership with operational excellence, guiding campaign direction, driving innovation, overseeing performance, and mentoring junior team members. Their work will directly contribute to brand growth, media effectiveness, and business impact within an integrated communications framework.
Key responsibilities include developing and implementing comprehensive social media strategies aligned with client business objectives, marketing priorities, and performance goals. The role involves leading the planning, execution, and optimization of paid and organic social initiatives across platforms such as Meta, TikTok, Snapchat, LinkedIn, X, and YouTube. The Senior Social Manager will oversee full-funnel social planning, including audience strategy, channel roles, creative input, media allocation, and performance optimization. Managing end-to-end campaign workflows, including briefing, setup, quality assurance, pacing, optimization, reporting, and post-campaign analysis, is also essential. Additionally, the role requires budget management, forecasting, and financial tracking to ensure efficient and effective media investment. Analyzing performance data and translating findings into actionable insights and strategic recommendations to improve return on investment and campaign effectiveness is a key aspect of the position. The Senior Social Manager will confidently present strategies, performance results, and growth opportunities to clients and senior stakeholders, identify opportunities for innovation and platform testing, and mentor junior team members to ensure high-quality execution and capability development. Collaboration with strategy, analytics, creative, and client leadership teams to deliver integrated, performance-driven solutions is also expected.
The ideal candidate will have a bachelor's degree in marketing, communications, digital media, or a related field, along with 4–6+ years of experience in social media strategy, planning, and activation, preferably within a media agency or integrated marketing environment. Strong expertise across major social platforms, including Meta, TikTok, Snapchat, LinkedIn, X, and YouTube, is essential. Proven ability to manage campaigns, budgets, and performance optimization initiatives is required, as well as advanced knowledge of social analytics, measurement frameworks, attribution models, and reporting tools. Strong client management, storytelling, and presentation skills are necessary, along with demonstrated ability to lead projects, manage multiple workstreams, and thrive in fast-paced environments. Experience mentoring, guiding, or overseeing junior team members is also important.
Compensation details are not specified in the job listing. However, WPP Media offers competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company is committed to fostering a culture of respect and inclusivity, providing opportunities for professional growth and development within a collaborative and innovative environment. Employees can tap into the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.