Online Marketing Activation Manager (Mensch) Entertainment
The Online Marketing Activation Manager at WPP Media is responsible for the timely launch, management, and optimization of digital campaigns, ensuring seamless technical execution across all relevant systems and partners. This role involves close collaboration with internal teams such as consulting, planning, and ad operations, as well as with external partners, to deliver high-quality campaign outcomes.
Key responsibilities include the operational implementation of digital campaigns from setup to delivery, including technical configurations and measurements. The manager conducts continuous performance analyses to identify optimization opportunities and enhance campaign effectiveness. Additionally, the role involves coordinating with creative agencies for the production of planned advertising materials and ensuring optimal workflows between publishers, ad servers, and third-party providers.
The ideal candidate possesses a completed degree or training in marketing, media, economics, or a related field, along with experience in the online sector, preferably as an ad or campaign manager. Proficiency in Office 365 applications, particularly Excel, PowerPoint, and Outlook, is essential, as is a strong analytical mindset. A reliable, independent, and structured working style, coupled with excellent German language skills, is also required.
WPP Media offers a comprehensive benefits package, including flexible working hours, remote work options, 30 vacation days plus an additional flexible day, and health services. Employees also have access to attractive retirement plans, mental health awareness days, and various discounts and events, fostering a supportive and engaging work environment.
The company culture at WPP Media emphasizes diversity and equal opportunity, welcoming individuals from all backgrounds. Employees are encouraged to bring their authentic selves to work, contributing to a collaborative and innovative atmosphere. The organization supports continuous learning and development through various training programs and internal career opportunities within the WPP network.