Partner Marketing Manager
📍 London - Hybrid. 2 days per week in our London office, 3 days remote / work from home (40 hour week)
Goodlord’s mission is to be the gold standard platform for renting, and we’re looking for a Partner Marketing Manager to join our Marketing team.
This is a brand new role and our first dedicated Partner Marketing hire, so you’ll have a genuine opportunity to build something from the ground up.
Partnerships are already an important part of how we reach and win enterprise customers. Now we want to build a proper marketing engine around them – identifying where the biggest opportunities are, creating brilliant joint propositions and campaigns, and turning our partner network into a measurable source of pipeline and growth.
Reporting to our Senior Enterprise Marketing Manager, you’ll work closely with Partnerships and Sales to decide where we invest, build compelling co-marketing plans and then get stuck into delivering them.
What you'll be busy doing:
- Building and owning our partner marketing strategy, including how we tier and prioritise partners
- Developing joint value propositions and co-marketing plans that resonate with our shared customers
- Planning and delivering campaigns across content, email, social, events and webinars
- Supporting partnership and integration launches with the plans, campaigns and assets needed to make them successful
- Owning partner-sourced and partner-influenced pipeline targets, tracking performance and using the results to decide where we invest
- Creating co-branded content and partner enablement materials, including launch packs and customer case studies
- Building strong relationships with our partners’ marketing teams and becoming their go-to marketing contact at Goodlord
- Working closely with Sales, Partnerships and the wider Marketing team to turn great partner activity into commercial results
The role combines strategy with hands-on delivery, so you'll need to be just as happy working out what we...