Performance Marketing Executive: Paid Search

PERFORMANCE MARKETING EXECUTIVE: PAID SEARCH

Hybrid in London

Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are.

That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed.

We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.

THE TEAM

The Performance Marketing team sits within the wider Direct Acquisition team, which also includes sales and brand. We are responsible for supporting the top of funnel growth of our core lending business across a number of offline and online channels from Mail to Search and Social.

THE ROLE

This is a high-impact role where you’ll directly influence paid search growth at iwoca.

We are looking for someone with a strong interest in the evolution of search (AI Overviews, zero-click search, conversational interfaces) and the ability to adapt paid search strategy in response to changing SERP behaviour driven by AI.

You will have some experience within Google Ads to support the overall management, optimisation and scaling of our Paid Search channel. You’ll help with both the day-to-day running of our Google campaigns, lead our growth strategy on Bing and help drive forward our expansion into new search opportunities with the likes of ChatGPT Ads, and additional Google properties such as Display and Video.

We envision the role breaking down into the following 3x areas;

Campaign setup, management & hygiene

- Bui...