Pessoa Analista de Mídia Sênior (Inglês intermediário/avançado)

WPP Media is seeking a Senior Media Analyst to join our team of digital media specialists, focusing on performance and branding within the B2B market. This role involves planning, executing, and optimizing digital media campaigns to generate qualified leads. The ideal candidate will possess a strong sense of ownership and proactivity, contributing significantly to our mission of delivering exceptional client experiences.

Key responsibilities include developing and implementing digital media strategies aligned with client business objectives, managing performance campaigns across platforms such as LinkedIn Ads, Meta Ads, and Google Ads, and analyzing performance data to identify insights and implement optimizations. The role also involves conducting A/B tests, preparing performance reports, mentoring junior analysts, organizing budget pacing, collaborating with various agency and client departments, maintaining relationships with local and global partners, and participating in client presentations and meetings.

Candidates should have proven experience in managing performance campaigns focused on lead generation, proficiency in major digital media platforms, and a deep understanding of performance metrics and data analysis tools. Strong analytical skills, the ability to derive insights from data, and intermediate English proficiency for presentations and report writing are essential. A bachelor's degree in Marketing, Advertising, Communication, Engineering, or related fields is required.

Preferred qualifications include prior experience in advertising agencies, certifications in Google Ads and other digital media platforms, experience with B2B clients, and knowledge of the Cloud Computing and SaaS markets.

WPP Media values diversity and believes in the power of different perspectives to enrich our work and foster creativity. We are committed to creating an inclusive environment where all individuals are welcomed, regardless of race, gender identity, sexual orientation, disability, origin, or belief.