Planning Director (FTC)
The Planning Director role at Wavemaker UK, a leading WPP Media brand, involves leading media planning efforts for specific clients within a dynamic and innovative team. Wavemaker focuses on reshaping consumer decision-making and experiences through media, content, and technology, aiming to positively provoke growth for clients.
Key responsibilities include developing an advanced understanding of various media channels and planning best practices, translating strategic approaches into actionable plans for client briefs and pitches, and utilizing internal and external tools to gain deep consumer and business insights. The role also entails overseeing campaign management to ensure high-quality outputs, building and maintaining mid-senior level client and agency relationships, and leading brainstorming sessions to generate innovative campaign ideas.
Candidates should possess a strong grasp of media planning, including knowledge of channel ecosystems and planning methodologies. Proficiency in using planning tools and technologies is essential, along with the ability to analyze data to inform strategies. Effective communication skills are crucial for presenting plans and collaborating with clients and internal teams. Experience in campaign management and a proactive approach to problem-solving are also important.
WPP Media offers a collaborative and supportive work environment, emphasizing creativity and professional growth. Employees have access to a global network, opportunities for learning and development, and a variety of benefits, including competitive medical and retirement plans, significant paid time off, and mental health awareness initiatives. The company fosters a culture of respect and inclusivity, encouraging employees to bring their authentic selves to work.