Playable Ads Associate

ABOUT VOODOO

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

TEAM

Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. Our Growth team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.

Our core team mission in the Playable Ads team is to create engaging and interactive advertising experiences that captivate audiences and drive conversions. We work with playable developers and coordinators that turn a game into a HTML interactive ad experience. Your main mission will be to  produce high-performing ads by creating and uploading them to our different networks.

ROLE

We are looking for talent interested in creating something bigger. To succeed in this role, you will need to have a good understanding of the casual mobile game market and mobile advertising, as well as the Playable Ads marketing. You will join a high-performing team and your goal will be to coordinate the creative production of playables with internal and external teams, improve performance and drive innovation.

- Analyze performance of playables in order to have clear learnings to be further pushed

- Benchmark the market and networks to provide interesting findings for Ideation

- Create Playables briefs, relying on performance and game feel experience; also provide art direction and assets

- Manage your own portfolio of games and E2E playable...