Poland Performance Marketing Specialist

Canva is seeking a Performance Marketing Specialist to join its Poland team, focusing on driving user growth through strategic media investments and effective campaign execution. This role involves close collaboration with creative strategists and the broader marketing team to optimize media buying strategies and enhance post-click experiences.

Key responsibilities include managing day-to-day media buying and optimization across multiple channels in Poland, with a focus on creative-led platforms. The specialist will translate Poland's marketing priorities into actionable strategies, set media mixes, lead budget allocation processes, and oversee experiment roadmaps. Collaboration with the Data team is essential for conducting incrementality studies and interpreting marketing mix models. Additionally, the role involves translating performance data into creative insights, managing creative rotations, evaluating audience segmentation, and working closely with the creative team to maximize content effectiveness.

Candidates should have proven hands-on experience in media buying and budget management across major platforms, with a strong understanding of media buying principles. An optimization-focused mindset and confidence in making data-driven decisions are crucial. Experience in collaborating with creative teams to improve performance through structured testing and iteration is required. A cross-channel growth mindset, familiarity with marketing mix modeling, lift studies, and incrementality testing is beneficial. Proficiency in English and Polish (native or fluent) is mandatory.

While specific compensation details are not provided, Canva offers a dynamic and collaborative work environment that blends creativity and data to drive growth. The company emphasizes autonomy and innovation, encouraging team members to bring performance and creativity together in every campaign.

Joining Canva means becoming part of a fast-moving and passionate marketing team dedicated to empowering users worldwide. The role offers opportunities for professional growth and the chance to make a significant impact in a rapidly expanding company.