Product Marketing Lead
ABOUT TAKTILE
Taktile is the agentic decision platform for financial services that delivers superior outcomes and reduced operational costs without compromising on compliance. We unlock fastest time to value in the industry by combining AI agents and humans in the loop and equipping them with proprietary business logic, data and external integrations. By balancing the speed of AI with the strategic focused judgement of humans, Taktile enables institutions to scale high-stakes decisions across onboarding, credit, and AML while staying in control. Already powering millions of decisions every day, Taktile helps banks, fintechs, and insurers move from vision to value in weeks, with customers including Mercury, Zilch, Kueski, and Allianz.
ABOUT THE ROLE
We're looking for a hands-on Product Marketing Lea to join our marketing team and define our go-to-market strategy, own product positioning, and drive revenue outcomes across Taktile's AI-native decisioning platform.
The ultimate outcome of this role is to drive pipeline and revenue growth by ensuring our products are clearly positioned, well launched, and effectively adopted by the market.
This is a senior individual contributor role reporting directly to our V of Marketing. You'll be the key connection between product innovation and market success - leading cross-functional alignment across sales, product, and customer teams to shape how we go to market and win.
WHAT YOU'LL DO
DEFINE & OWN GO-TO-MARKET STRATEGY
- Define GTM strategy for key segments and drive integrated campaigns that build pipeline - making data-informed bets on where to focus and how to win
- Own the messaging architecture across all customer-facing assets - ensuring one-pagers, solution briefs, and web pages reflect a consistent, differentiated narrative
- Partner with demand gen to shape campaign strategy, identifying high-leverage formats and channels based on pipeline and conversion data
DRIVE CUSTOMER-CENTRIC MESSAGING
- De...