Product Marketing Manager
is seeking a Product Marketing Manager to join our dynamic team in Tysons, Virginia. This role involves collaborating with product management, sales, marketing, and training teams to develop and execute go-to-market strategies for our products. The ideal candidate will assess market landscapes, understand the needs of our channel partners and their customers, and drive research projects to identify market trends and competition. This position is integral to supporting the growth goals of our residential and venture business units.
Key responsibilities include formulating and executing go-to-market strategies for key product lines and new product launches, developing product positioning content, messaging, and sales enablement assets, and acting as the Voice of the Customer by collecting feedback to inform product development and roadmaps. The Product Marketing Manager will also support effective product launches by driving internal consensus on project and product delivery dates, creating content such as market briefs and sales playbooks, and developing actionable, data-driven insights to inform product and marketing strategies.
Candidates should have 1-3 years of product marketing experience or marketing experience in the tech field, with a bachelor's degree in business, engineering, or hard sciences being a plus. A demonstrable track record of crafting compelling positioning and thought leadership content is essential, along with a passion for IoT, software-as-a-service, technology, and innovative thinking. Excellent written and verbal communication skills, the ability to synthesize high-level direction into actionable work products, and the capacity to autonomously manage project development, execution, and completion are also required.
offers a comprehensive benefits package, including subsidized medical plan options, a Health Savings Account with company contribution, a 401(k) plan with employer match, paid holidays, wellness time, and vacation that increases with tenure. Additional benefits include paid maternity and bonding leave, company-paid disability and life insurance, Flexible Spending Accounts, well-being resources and activities, and a casual dress work environment.
Our company culture emphasizes collaboration and connection, fostering a strong sense of community among employees. We value working together and collaborating in person, with employees working from the office four days a week. provides opportunities for professional growth and development, allowing employees to make an immediate impact and gain well-rounded experience across multiple areas of the business.