Product Optimization Specialist
What the Role Does:
Turn high-impact product ideas into experiences that drive conversions, retention, and revenue.
As a Product Optimization Specialist, you will lead the planning, validation, coordination, and delivery of projects that improve the experience for both prospective and existing LawDepot customers. You will move promising ideas from discovery through launch, while contributing to an experimentation-focused product environment where decisions are informed by customer insights and data.
Working closely with Product Management, Design, Research, Analytics, Content, Legal, and Development teams, you will manage projects that strengthen trust, improve product and value messaging, enhance onboarding, reduce cancellations, and encourage customers to return. This role combines cross-functional project delivery with hands-on website improvements and experimentation.
This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.
What You’ll Do:
- Lead multiple projects that improve the customer experience for new and existing LawDepot users, from initial discovery and planning through coordination and launch
- Translate business opportunities and customer insights into clear project plans, requirements, timelines, and deliverables
- Organize cross-functional projects involving Product, Design, Research, Analytics, Content, Legal, and Development teams
- Support conversion and retention initiatives across the customer journey, including acquisition, onboarding, activation, cancellation prevention, and win-back experiences
- Coordinate developer handoffs, dependencies, reviews, approvals, sprint activities, and launch readiness
- Build and update website layouts, templates, and content experiences through our content management systems (CMS)
- Apply conversion rate optimization and experimentation principles to support A/B tests and iterative product improvements
- Wor...