Programmatic Expert
As a Programmatic Expert at WPP Media, you will be an integral part of our programmatic community, collaborating closely with client management teams across all WPP Media agencies. Your role involves developing and implementing programmatic strategies and tactics that align with our clients' overarching media objectives. This position is based in Brussels, Belgium, and offers an opportunity to contribute to a leading AI-driven media operating unit dedicated to delivering creative personalization at scale.
Your primary responsibilities include defining key performance indicators (KPIs) in partnership with digital planners and crafting optimal programmatic strategies and tactical plans to meet clients' marketing goals. You will ensure adherence to GroupM Programmatic Excellence standards in all client campaigns. Additionally, you will set up and optimize programmatic campaigns across various buying platforms such as The Trade Desk, DV360, Xandr, Amazon DSP, and Teads Ads Manager, while maintaining the highest standards of brand safety and suitability. Participation in side projects aimed at advancing the business development of Nexus Media Solutions is also expected.
The ideal candidate holds a Master's or Bachelor's degree in marketing, digital innovation, or a related business field. While prior work experience is not mandatory, 1-3 years of experience in programmatic buying across different demand-side platforms (DSPs) or in any biddable media expertise is preferred. Strong organizational skills, attention to detail, and the ability to manage multiple tasks efficiently are essential. A positive attitude, eagerness to learn, and excellent verbal and written communication skills in English, French, and/or Dutch are also required.
WPP Media offers flexible work arrangements, a competitive salary, and employee privileges. We are committed to continuous learning and provide training opportunities within our extensive network. Team and networking events are regularly organized to foster collaboration and professional growth.