Sales Enablement Manager
An Introduction to Primer
Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.
Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.
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Read up on our $100m Series C
Learn more about our culture >
🔍 WHAT WILL YOU BE DOING?
- Own end-to-end GTM enablement across the full funnel
Define and drive enablement across BDR, Sales, Solutions Engineering, and Customer Success, ensuring consistency in messaging, qualification (e.g. MEDDPICC), process, and merchant experience from first touch to expansion.
- Build a scalable global enablement engine
Design onboarding, certification, and continuous learning programs tailored by role and region, reducing ramp time and improving productivity across global teams.
- Operationalize GTM excellence
Identify friction points across qualification, handoffs, deal execution, and expansion, then implement scalable processes that improve pipeline quality, conversion, velocity, and retention.
- Own GTM content and narrative consistency
Partner with Product Marketing to translate complex product capabilities into clear value propositions, playbooks, battlecards, vertical use cases, and objection-handling materials.
- Define and optimize the enablement tooling stack
Partner with RevOps to identify, implement, and drive adoption of the right tools, including LMS, content platforms, conversation intelligence, AI coaching, Salesforce, and sales engagement tools.
- Leverage AI and automation to scale impact
Use AI-driven solutions to create personalized learning paths, real-time coaching recommendations, performance insights, and workflow auto...