Search & Social Specialist
The Search & Social Specialist at WPP Media is responsible for developing and implementing advanced Paid Search and Paid Social strategies tailored to client needs. This role involves managing significant media investments on platforms such as Amazon Search, optimizing campaigns to achieve maximum return on investment. The specialist will provide strategic insights and recommendations to clients, leveraging data to drive informed decision-making. Collaboration with internal departments is essential to ensure the seamless integration of Search & Social strategies within broader media efforts.
Key responsibilities include developing and executing Paid Search and Paid Social campaigns, managing substantial budgets, and optimizing performance across various platforms. The specialist will analyze campaign data to provide strategic insights, ensuring that client objectives are met effectively. Regular collaboration with internal teams is required to align Search & Social activities with overall media strategies, enhancing the impact of integrated campaigns.
Candidates should have a minimum of three years of experience in managing Paid Search and Paid Social campaigns, with a strong focus on Amazon Search. A proven track record of handling large-scale budgets and high-profile clients is essential. Proficiency in tools such as Amazon Search ads, Google Ads, Facebook Ads, Search Ads 360, and Google Analytics is required. Strong analytical skills, a strategic mindset, and the ability to translate data into actionable insights are crucial. Excellent organizational and communication skills, along with fluency in business English, are also necessary.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision, and dental insurance. Employees enjoy significant paid time off, preferential partner discounts, and mental health awareness days. The company fosters a culture of respect and inclusion, providing opportunities for professional growth and development within a collaborative environment.