Senior Activation Manager (Mensch) Online Marketing
As a Senior Activation Manager in Online Marketing at WPP Media, you will be responsible for the setup and management of digital campaigns using various ad servers, including Campaign Manager 360 and Adform. This role involves close collaboration with planning, consulting, and investment management colleagues, as well as teams specializing in SEA, Social, and Programmatic advertising.
Your key responsibilities will include ensuring optimal technical campaign execution between external media vendors, ad servers, and third-party providers such as Nielsen, IAS, and DoubleVerify. You will coordinate with creative agencies for the production of planned advertising materials, monitor campaign performance based on defined KPIs, and develop long-term optimization measures. Additionally, you will analyze performance data, optimize campaigns to enhance effectiveness, and ensure that delivery targets are met.
The ideal candidate will have a completed degree, preferably in STEM fields, business administration, or economics, or a comparable qualification. A minimum of two years of experience in the online sector as an ad or campaign manager is required, along with familiarity with relevant online KPIs and their optimization. Experience with reporting tools like Sizmek, DCM, or Adform, and knowledge of third-party providers for viewability and brand safety are essential. Basic knowledge of HTML and CSS, strong skills in Office 365 (especially Excel, PowerPoint, Outlook), and a high affinity for numbers and analytical thinking are also important. Proficiency in German, both written and spoken, is required.
WPP Media offers a comprehensive benefits package, including flexible working hours and remote work options to support work-life balance. Employees receive 30 vacation days plus an additional flexible day, with December 24th and 31st also off. Health benefits, attractive retirement plans, and mental health awareness days are provided to prioritize employee well-being. The company supports professional development through diverse training opportunities and internal career programs within the WPP network. Additional perks include unforgettable events, employee discounts, and benefits such as a job ticket, Wellhub, or job bike.
As part of WPP Media, you will be joining a global media network that combines the best platforms, talents, and partners to create limitless growth opportunities in a connected media world. The company values diversity and equal opportunity, fostering an inclusive environment where every individual is welcome and encouraged to be themselves.