Senior Analyst, Marketing

WeightWatchers, a global leader in digital health and the world's top doctor-recommended weight management program, is seeking a Senior Analyst, Marketing to join their centralized analytics team. This role is pivotal in transforming marketing data into actionable insights, directly influencing spending strategies, customer retention initiatives, and lifetime value optimization. The position is based in New York, United States.

As a Senior Analyst, Marketing, you will collaborate closely with the Marketing team to make data accessible and meaningful across the organization. Your responsibilities will include redefining lifetime value calculations, analyzing site funnel performance to identify drop-off points, updating data models to incorporate new data sources, conducting incrementality tests, and addressing ad-hoc analytics requests from leadership.

The ideal candidate will possess a Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, or Computer Science. A minimum of 5 years of experience in an analytics role, with a focus on marketing data, is required. Proficiency in SQL for data extraction and manipulation, experience building dashboards and data models using Looker and LookML, and strong communication and presentation skills are essential. The ability to work independently and collaboratively in a fast-paced environment is crucial.

While specific compensation details are not provided, WeightWatchers offers a comprehensive benefits package, including health insurance, 401(k) matching, paid time off, and sabbatical options.

Joining WeightWatchers means becoming part of a company that is redefining the future of weight health care. With a focus on innovation and community, WeightWatchers provides opportunities for professional growth and the chance to make a meaningful impact in the health and wellness industry.