Senior Associate Director, Programmatic
The Senior Associate Director, Programmatic at WPP Media serves as the programmatic media lead, providing strategic insight and consultancy to local markets to enhance programmatic best practices. This role involves overseeing campaign executions managed centrally across multiple EMEA markets, ensuring seamless integration within WPP Media's AI-driven media operations.
Key responsibilities include effectively managing the team's programmatic accounts, ensuring ongoing and timely optimization, and proactively identifying both tactical and strategic opportunities for improvement. The role also entails full responsibility for all client or team programmatic deliverables, including financial and commercial aspects, and collaborating closely with the Social/Cross-Channel Activation Director to deliver integrated channel strategies across central campaign activations.
The ideal candidate will have experience in a digital media agency or equivalent digital roles, managing teams, and working with Account Directors or Marketing Managers. Proficiency in planning and running large-scale programmatic accounts, preferably via platforms such as DV360, Amazon, Trade Desk, AppNexus, or Avocet, is essential. Advanced experience with YouTube via Google Ads and the ability to manage campaigns across multiple countries and languages are also required.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, providing equal opportunities for all employees to progress in their careers.
Joining WPP Media means becoming part of a global media collective that values creativity, collaboration, and innovation. The company provides opportunities for professional growth and development, encouraging employees to pursue their passions and expand their networks within the WPP ecosystem.