Senior Associate, New Business Growth

Flamingo is seeking a Senior Associate for New Business Growth to join our Upstream Innovation team. This role focuses on testing and developing new direct-to-consumer products, utilizing direct response advertising to refine product messaging and assess market response. The position is based in New York, NY, with a hybrid work model requiring in-office presence on Tuesdays, Wednesdays, and Thursdays.

Key responsibilities include collaborating with insights and product teams to translate consumer sentiment into creative ad campaigns, rapidly testing and iterating on these campaigns to gather insights, and evolving messaging based on observed results. The role also involves developing and executing testing plans within budget and timelines, providing input into go-to-market strategies for new products, and managing daily ad optimizations while monitoring key performance metrics. Additionally, the Senior Associate will oversee creative development cycles, conduct in-depth channel analyses, and manage relationships with both internal teams and external partners.

The ideal candidate is data-driven, self-motivated, and comfortable working in ambiguous environments. They should have experience launching ad campaigns for new market products, possess an entrepreneurial mindset, and be proficient in Excel for data manipulation. A background in B2C digital performance marketing, particularly managing Paid Social and Google AdWords campaigns, is a plus. Strong project management skills, clear communication abilities, and a continuous learning attitude are essential.

Flamingo offers a comprehensive benefits package, including medical, dental, and vision coverage, 401(k) matching, equity in Mammoth Brands, flexible time off and working hours, wellness and learning stipends, and generous parental leave policies. Employees also enjoy fun in-person and virtual events, as well as free products from all of our brands.

Joining Flamingo means becoming part of a dynamic, entrepreneurial culture that values innovation and collaboration. With opportunities for growth and development, employees are encouraged to take on new challenges and contribute to the company's mission of creating products people like more.