The Senior Data Scientist, Member Insights - Growth role at SoFi is a pivotal position within the Member Data Science team, focusing on accelerating member growth through various initiatives. SoFi is a next-generation financial services company and national bank that leverages innovative, mobile-first technology to assist millions of members in achieving their financial goals. The Member Organization is dedicated to creating engaging and personalized experiences across SoFi's product lines.

In this role, the Senior Data Scientist will be responsible for defining and owning core growth KPIs, building and maintaining reliable dashboards and reports to track performance, and establishing clear success metrics across the growth funnel. Key responsibilities include conducting deep-dive analyses such as customer segmentation, funnel analysis, A/B testing, and elasticity evaluations to identify levers that optimize conversion rates. Additionally, the role involves developing models, such as propensity or uplift models, to inform targeting, prioritization, and investment decisions across growth initiatives.

The ideal candidate should possess a Bachelor's degree (Master's preferred) in Computer Science, Math, Physics, Engineering, or a related quantitative field, along with a minimum of 4 years of relevant work experience. Strong programming skills in SQL and Python or R, proficiency in Tableau, and experience with data pipeline tools like DBT and Airflow are essential. The candidate should also have expertise in experimental design, A/B testing, causal inference, data mining, machine learning, statistical modeling, and predictive modeling concepts. Excellent communication and presentation skills, along with the ability to work independently and collaboratively in a dynamic, cross-functional environment, are crucial.

SoFi offers a competitive base salary range for this role, with final compensation determined based on individual factors such as experience, skills, and location. The company provides comprehensive and competitive benefits, including flexible vacation policies, paid holidays, and early-release "SoFi Fridays." Additional benefits encompass medical, dental, and vision coverage, mental health support, and employer HSA contributions. SoFi is committed to fostering an inclusive culture and offers reasonable accommodations to candidates with physical or mental disabilities.

Joining SoFi means becoming part of a team that is at the forefront of transforming the financial services industry. The company values innovation, responsibility, and a member-centric approach, providing employees with opportunities for professional growth and the chance to make a direct impact on members' financial well-being. SoFi's collaborative and dynamic work environment encourages employees to challenge assumptions and contribute to the company's mission of helping people achieve financial independence.