Senior Digital Marketing Manager (Mensch) Programmatic Advertising FMCG
As a Senior Digital Marketing Manager specializing in Programmatic Advertising within the FMCG sector at WPP Media, you will play a pivotal role in shaping the future of media for our clients. WPP Media is a global media network that unites top platforms, talent, and partners to unlock opportunities for boundless growth in an interconnected media landscape. This position is based in Frankfurt, Germany, and offers a dynamic environment where creativity and strategic thinking are highly valued.
In this role, you will be responsible for both the strategic development and operational execution of programmatic advertising activities for our diverse clientele. You will act as a key influencer, guiding your team to establish and champion programmatic standards and guidelines across the agency, ensuring best practices are consistently applied. Collaborating closely with clients, you will evaluate and identify innovative technologies and approaches that will most profitably enhance their programmatic media buying.
The ideal candidate will possess a strong analytical mindset and a deep understanding of data. You will continuously refine and optimize our programmatic media buying strategies, utilizing your keen numerical insight to not only meet but consistently exceed established goals and key performance indicators (KPIs). This includes developing robust reporting frameworks and deriving actionable insights from campaign performance data. Additionally, you will oversee the meticulous implementation of campaign structures and strategies within various Demand-Side Platforms (DSPs) and associated technologies.
WPP Media offers a comprehensive benefits package, including flexible working hours, remote work options, 30 vacation days plus additional days off, health benefits, an attractive pension plan, and mental health awareness days. We are committed to fostering a culture of respect and belonging, where everyone has equal opportunities to contribute and grow professionally. This role is an exciting opportunity to make a significant impact within a leading global agency network.