Senior Director of Performance Marketing

FloSports is a world-class sports media company strategically positioned to be the essential  destination for passionate sports fans, delighting them with live event coverage, breaking news,  highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day  by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport  verticals and hundreds of streaming partners. FloSports is creating the home for college  conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling,  and more, and we are looking for innovative and passionate people like you to help us! 

THE ROLE: 

FloSports is looking for a Senior Director of Performance Marketing to own our paid acquisition strategy, investment, and results across Paid Search and Paid Social. Paid Search represents the larger share of our paid media business, making deep expertise in Google Ads and Microsoft Advertising (Bing) especially important.

You will set the direction for the function, advise marketing leadership on growth opportunities and investment decisions, and manage a small team of paid media channel managers. You will also remain an active operator, able to build campaigns, audit accounts, diagnose performance issues, and directly manage execution and provide out of office coverage for your team as needed.

This role requires the judgment to allocate investment across a complex, seasonal sports portfolio and the practical expertise to turn those decisions into results. You will be accountable for an achievable growth plan, disciplined execution, and clear recommendations on where to invest, adjust, or pull back.

RESPONSIBILITIES: 

- Set and deliver the paid acquisition strategy. Own the plan for subscriber and revenue growth across Paid Search and Paid Social, balancing acquisition volume, efficiency, and long-term subscriber value.

- Own investment planning and forecasting. Lead annual, quarterly, and mon...