Senior Director, Partner Engagement & CRM (Global)
Wellhub, formerly known as Gympass, is a global corporate wellness platform headquartered in New York City. The company connects employees worldwide to a comprehensive suite of wellness services, including fitness, mindfulness, therapy, nutrition, and sleep, all through a single subscription. With a presence in 18 countries and over 50,000 corporate clients, Wellhub is dedicated to making every company a wellness company.
The Senior Director of Partner Engagement & CRM (Global) will oversee the entire partner lifecycle, guiding partners from initial sign-up to sustained, long-term business growth. This role involves leading a global team responsible for partner enablement, education, and go-to-market strategies across all markets where Wellhub operates. The position is remote, based in Brazil, and reports directly to the Partner Marketing team.
Key responsibilities include defining and managing the end-to-end partner lifecycle strategy, designing and executing multi-channel marketing campaigns to enhance partner engagement, and integrating AI-driven decision-making and automation into the lifecycle engine. The role also entails leading and developing a global team of specialists and managers, collaborating with cross-functional teams such as Partnerships, Partner Experience, Marketing, Product Development, and MarTech, and presenting regularly to VP and Executive Leadership Team audiences.
Ideal candidates should possess extensive experience in CRM and lifecycle marketing, with a proven track record in driving partner engagement and retention in B2B or B2P environments. Technical proficiency with modern marketing technology stacks, including CRM platforms like Salesforce and Salesforce Marketing Cloud, is essential. A strong background in general marketing strategy, positioning, and campaign execution, along with a high level of AI adoption and fluency, is also required.
While specific compensation details are not disclosed, Wellhub offers competitive salaries and benefits. The company fosters a culture that values wellbeing, collaboration, and diverse perspectives, aiming to create a supportive environment where employees can thrive. Opportunities for professional growth and development are integral to Wellhub's mission of redefining the future of wellbeing.