Senior Manager, Strategy

The Senior Manager, Strategy at WPP Media will lead the development of integrated campaigns, blending creative ideation with technical media expertise. This role involves collaborating with cross-functional teams to craft strategies that extend beyond standard placements, delivering impactful content experiences. By leveraging data, cultural insights, and consumer behavior, the Senior Manager will guide the campaign from initial research through strategic development and integrated communication planning.

Key responsibilities include leading creative brainstorming sessions to develop resonant "big ideas" with media scalability, translating high-level communication tasks into tailored content across various media channels, and identifying culturally relevant connection strategies for brands. The role also encompasses writing comprehensive go-to-market strategies, building connections frameworks across consumer decision journeys, mining client and consumer data for actionable insights, and educating stakeholders on media innovations and emerging platform capabilities.

The ideal candidate will possess a unique blend of creative and analytical skills, with a proven ability to bridge the gap between conceptual ideas and media execution. Strong storytelling capabilities are essential, as is the ability to distill complex data into compelling narratives. A keen awareness of industry trends and the ability to assess their effectiveness for the brand are crucial. Effective communication skills are necessary to simplify complex media and creative concepts for data-driven stakeholders, and the candidate should be adept at understanding client business needs to develop holistic solutions that balance brand-building content with performance-driven media.