Senior Marketing Executive, Legal & Retail Portfolios
The Financial Times is seeking a Senior Marketing Executive to join their FT Live events division, focusing on the Legal and Retail portfolios. This role involves developing and executing strategic marketing campaigns to enhance event awareness, attract high-value audiences, and support delegate and sponsorship revenue. The position is based in London and operates under a hybrid work model, requiring on-site presence 50% of the time.
In this role, you will be responsible for creating data-driven, multi-channel marketing strategies to increase event visibility and delegate attendance. You will identify and target new audience segments, refine messaging, and develop clear value propositions aligned with event objectives. Managing marketing budgets to maximize return on investment and developing lead-generation strategies to support revenue growth are also key aspects of the position.
The ideal candidate will have at least three years of B2B marketing experience, preferably within events, media, or an agency environment. Proven experience in developing and delivering multi-channel marketing campaigns is essential. A strong commercial approach, combining creative thinking with data analysis, is required. Experience with CRM platforms, marketing automation tools, and analytics platforms, along with proficiency in Google Analytics, is also necessary.
While specific salary details are not provided, the role offers a comprehensive benefits package, including generous annual leave, medical cover, inclusive parental leave, subsidised gym memberships, and opportunities for community engagement. The hybrid work model supports flexibility and fosters collaboration within the team.
Joining the Financial Times means becoming part of a globally recognized organization committed to delivering quality information and services. The company values curiosity, ambition, and inclusivity, offering a collaborative culture that supports personal and professional growth. This role provides an opportunity to make a significant impact on high-profile events and contribute to the success of FT Live's Legal and Retail portfolios.