Senior Marketing Manager
ABOUT ATROPOS HEALTH
Atropos Health is the developer of GENEVA™ OS, the operating system for rapid healthcare evidence across a robust network of real-world data. Healthcare and life science organizations work with Atropos Health to close evidence gaps from bench to bedside, improving individual patient outcomes with data-driven care, expediting research that advances the field of medicine, and more. We aim to transform healthcare with timely, relevant real-world evidence.
ABOUT THE ROLE
The Senior Marketing Manager is a highly cross-functional role, owning our digital presence, search engine strategy, and performance marketing engine.
In this role, you will lead the strategy and execution of our digital media footprint, ensuring that when healthcare systems and life science organizations are looking for evidence and AI solutions online, they find Atropos Health. This individual will be responsible for the technical and creative aspects of SEO and AEO, manage paid media campaigns, and optimize our conversion funnels to drive qualified leads for our sales team.
RESPONSIBILITIES
- Develop and execute a comprehensive SEO and AEO strategy to increase organic visibility for high-intent keywords related to relevant terms like Real-World Evidence, Clinical Informatics, and Healthcare Data.
- Conduct regular website audits to ensure our web architecture is optimized for crawling and indexing, managing schema markup, site speed, and mobile responsiveness.
- Track website performance, analyze data, and implement strategies to improve the digital user experience, across the marketing funnel.
- Write and optimize blog posts, case studies, and whitepapers, ensuring all content is aligned with search intent and keyword clusters.
- Manage the day-to-day execution of paid campaigns across platforms such as Google Ads, LinkedIn Campaign Manager, and programmatic display.
- Manage the digital marketing budget, allocating spend dynamically based on channel perfo...