Senior Marketing Manager

YipitData is seeking a strategic, data-driven Senior Marketing Manager to lead marketing for our Investor business. This role owns the end-to-end marketing strategy, driving awareness, engagement, pipeline, and revenue growth across YipitData's investor audience. As the marketing leader for the Investor business, you will partner closely with Sales, Product, Client Strategy, and Revenue Operations to develop and execute go-to-market initiatives that support business objectives. You will own demand generation, customer marketing, campaign execution, reporting, and performance optimization. This is a highly visible role for someone who enjoys both strategic planning and hands-on execution. The ideal candidate is proactive, organized, an excellent communicator, and passionate about using data to measure impact and tell compelling stories about marketing's contribution to business growth. As the Investor business continues to grow, this role will have the opportunity to build and lead a marketing team. You'll also collaborate closely with marketing teams across YipitData's Corporate and SpendHound businesses, leveraging shared tools, channels, and best practices while tailoring programs to a unique audience.