Senior Marketplace Insights Specialist
The Senior Marketplace Insights Specialist at WPP Media is a pivotal role within the Media Management & Delivery department, based in Sittard, The Netherlands. WPP Media is WPP's AI-driven media operating unit, dedicated to delivering creative personalization at scale by integrating media, data, and partnerships. This position is designed for an experienced Business Intelligence professional ready to lead in a complex data landscape, bridging technical excellence with strategic business impact.
In this role, the specialist is responsible for the end-to-end insights cycle, transforming complex datasets into cohesive strategic visions. Key responsibilities include engaging proactively with stakeholders to identify challenges, define KPIs, and ensure BI solutions align with global business objectives. The role also involves managing the analytics backlog, prioritizing projects based on business value and ROI, leading BI initiatives from exploration to implementation, and designing advanced data architectures to maintain a single source of truth. Additionally, the specialist develops high-level Power BI solutions and innovative Power Apps to automate and enhance workflows, while continuously identifying and implementing data-driven improvements within the supply chain.
The ideal candidate is an ambitious, driven professional with a strong consultancy mindset and the technical depth to build and lead. Required qualifications include extensive experience with SQL and the Power Platform (Power BI, Power Apps, Power Automate), the ability to translate complex data patterns into actionable recommendations, strong interpersonal skills to influence stakeholders and communicate technical concepts to non-technical audiences, and a proactive, independent work ethic with excellent organizational abilities to manage multiple projects in a dynamic environment. Proficiency in English is preferred.
WPP Media offers a flexible working environment with options for remote work, flexible hours, and opportunities to work abroad within the EU. Employees have access to M Academy for extensive training in both hard and soft skills, including AI-specific courses. Additional benefits include full reimbursement of travel expenses, 8% holiday pay, 26 vacation days per year (with the option to purchase 9 extra days), a hybrid working allowance, a monthly phone allowance, affordable lunch facilities, and access to a collective health insurance plan. Salaries are competitive and commensurate with experience.
Joining WPP Media means becoming part of a global media collective built for the AI era, where collaboration, innovation, and a growth mindset are core values. The company fosters an environment that challenges conventional thinking and embraces change as a means to achieve personal and professional growth. This role offers significant opportunities for development within an innovative and dynamic team focused on AI transformation.