Senior Partner & Field Marketing Manager Nordics (m/f/x)
About this role
We are seeking an ambitious Field Marketing Manager to establish and lead Eye Security's market presence in the Nordics region. This is our first marketing hire in a new market, giving you the unique opportunity to build marketing from the ground up in Stockholm, Sweden, and subsequently expand into Denmark and Norway.
In this role, you will own the strategic and operational foundation of marketing in the Nordics. You will develop go-to-market strategies, drive qualified pipeline, activate partner ecosystems, execute campaigns, and measure ROI. Reporting to the Head of Marketing Benelux & Nordics, you'll work independently and collaboratively with our central Marketing team, sales organization, partner network, and internal stakeholders to establish Eye Security as a trusted cybersecurity partner across the region.
What you will do
- Build market strategy: Develop a field marketing and channel strategy tailored to the Nordics. Define messaging, positioning, and tactics specific to each market.
- Plan and execute campaigns: Identify and develop marketing initiatives, including demand generation, brand awareness, partner co-marketing, and thought leadership, to drive qualified pipeline aligned with our Ideal Customer Profile.
- Own the event lifecycle: Identify and select high-value industry events and conferences. Manage all aspects from concept through execution, lead capture, follow-up, and ROI measurement.
- Localize content and messaging: Adapt Eye Security's global positioning, content, and campaigns for the Nordics market to resonate with local buyers and partners.
- Activate and manage the partner ecosystem: Develop relationships with channel partners and support them with co-marketing assets, enablement resources, and campaign planning to drive pipeline together.
- Lead and coordinate events: Represent Eye Security at industry events with commercial thinking and entrepreneurial drive. Host webinars, roundtables, and local wor...