Senior Product Manager
AppsFlyer, a global leader in mobile attribution and marketing analytics, is seeking a Senior Product Manager to spearhead the expansion of their Web Attribution product. This role involves overseeing the end-to-end development of web measurement solutions, integrating various channels such as search, social media, video, AI assistance, CTV, and influencers. The position is based in Herzliya, Israel, and offers the opportunity to shape a new product area within a dynamic and fast-paced team.
The Senior Product Manager will be responsible for defining and executing the roadmap for web performance measurement, including attribution models, multi-touch analytics, and ad network integrations. A key aspect of the role is to develop privacy-first measurement approaches that adapt to evolving data privacy regulations and browser policies. Collaboration with cross-functional teams, including R&D, sales, customer success, and marketing, is essential to ensure the product meets market demands and drives customer adoption.
Candidates should have over five years of product management experience, preferably in data-intensive B2B SaaS environments. A strong analytical mindset, with the ability to define KPIs and interpret data to inform product decisions, is crucial. Experience in building and scaling measurement, analytics, or performance marketing products, along with the ability to navigate complex problem spaces and manage multiple stakeholders, is highly valued.
While specific compensation details are not provided, AppsFlyer offers a comprehensive benefits package that includes health insurance, retirement plans, and professional development opportunities. The company fosters a collaborative and innovative work environment, encouraging employees to contribute to the growth and success of the organization.
Joining AppsFlyer presents an opportunity to be at the forefront of web measurement innovation, working with leading global brands to provide independent and trusted analytics solutions. The role offers significant visibility across R&D, data, and customer-facing teams, allowing for substantial impact on the company's strategic direction and product offerings.