Senior Regional Marketing Manager (APAC)
About the role
Developers no longer build alone. They build alongside AI coding agents. Enterprises across Asia-Pacific want to make that shift without losing control of their code, data and infrastructure, and Coder gives them a secure, governed place to do it. We need someone to tell that story in the region: in rooms, on stages and across the table from the technical leaders at the accounts that matter. As Senior Regional Marketing Manager, APAC, you'll be the face of Coder marketing here, running the events, field, ABM and partner programs that turn that story into pipeline.
You will be Coder’s first feet on the ground in APAC, so this role is both strategic, tactical and hands-on. You'll set the regional plan and run it yourself, from target accounts and events down to the swag. You will work closely with regional sales, partners, and the global marketing team, and have real say in where Coder invests in APAC, reporting to the Director of International Marketing.
What you’ll do here
- Own the APAC marketing plan end to end, from planning through execution and reporting, aligned to global strategy and regional sales priorities and agreed with the Director of International Marketing.
- Run in-person events that people actually remember, from platform engineering roundtables and developer meetups to executive dinners and conference presence across the region, with the occasional webinar where it makes sense.
- Lead ABM programs for high-priority APAC accounts, partnering closely with sales to turn target account lists into real conversations and pipeline.
- Plan and execute field marketing across the region, including roadshows, customer and prospect programs, and sales-aligned campaigns with clear handoffs and timely follow-through.
- Build and run partner marketing with strategic alliances, resellers, and channel partners, including co-branded campaigns and joint events.
- Partner with global marketing teams to localize campaign content and m...