Senior Sales Manager

📍 London Office (Aldgate East, E1) | Hybrid Working as standard

Please note - experience managing Account Execcutives within a B2B SaaS environment is key for this role.

The opportunity

Goodlord is on a mission to be the gold standard platform for renting, and we’re searching for a Senior Sales Manager reporting directly to our Head of Sales to help us achieve it!

You will guide strategy and execution for our Mid-Market segment (with potential to expand into our Enterprise segment), helping letting agencies navigate complex operational environments with our gold-standard platform.

This is an active, engaged leadership role - you will be hands-on in refining deal strategy, coaching representatives to succeed, and stepping in as an executive sponsor on key opportunities.

In this role, you’ll:

- Lead, coach, and develop a team of Account Executives through 1:1s, call reviews, and live deal shadowing to drive consistent target achievement.

- Run structured deal reviews using MEDDPICC to validate champions, address risks early, map decision-makers, and maintain accurate CRM forecasting.

- Partner with SDR and Demand-Gen leadership on territory strategies, while collaborating cross-functionally with Product, Legal, and CS to streamline deal flow.

- Refine GTM playbooks, standardize commercial negotiation frameworks, and establish the operational foundations to expand into Enterprise accounts.

What we’re looking for:

- Proven experience managing, coaching, and scaling B2B SaaS Account Executives to consistently hit targets in Mid-Market or Enterprise segments.

- Practical, hands-on expertise using MEDDPICC to evaluate deals, identify potential challenges early, and guide representatives through complex buying committees.

- A proactive mindset with a passion for deal strategy, participating in customer conversations, and structuring strong proposals.

- Comfort operating in fast-moving environments while demonstrating strong SaaS metrics, RO...