Senior Search Executive
The Senior Search Executive at WPP Media is a pivotal role within the Media Management & Delivery team, focusing on developing and executing search campaigns to meet clients' business objectives. WPP Media, as WPP's AI-driven media operating unit, integrates media, data, and partnerships to deliver personalized creative solutions at scale.
Key responsibilities include comprehensive management of search campaigns across platforms such as Google Ads, Amazon Ads, and Bing Ads. The role involves designing and implementing advanced bidding strategies, including Smart Bidding, and managing Performance Max and Demand Generation campaigns. Monitoring, analyzing, and optimizing campaign performance to extract actionable insights is essential. The Senior Search Executive serves as the primary contact for clients and the Client Services team, requiring strong communication and negotiation skills. Additionally, the role entails implementing AI and automation solutions to enhance campaign efficiency and collaborating with cross-disciplinary teams to strengthen overall strategy.
Candidates should have a minimum of three years' experience in similar roles, with a proven track record in managing search campaigns. Experience in client management and presenting results is crucial. Proficiency in Google Ads, Bing Ads, and Amazon Ads is required, along with knowledge of Performance Max, Demand Generation campaigns, and smart bidding strategies. Familiarity with related disciplines such as SEO and analytics is beneficial. Advanced skills in Microsoft Office, particularly Excel and PowerPoint, are necessary. Experience in applying AI and automation in campaign management is advantageous. A proactive attitude with strong communication abilities is essential. A university degree in Marketing, Advertising, Communication, or a related field is preferred. An intermediate level of English is required to communicate and present effectively.
WPP Media offers a dynamic and challenging work environment with a hybrid telework model in Barcelona, complemented by flexible working hours. Employees have access to a Flexible Compensation Plan tailored to individual needs, daily meal subsidies, and complimentary coffee and fruit in the office. The company promotes health and well-being through yoga and Pilates classes and offers the possibility of physiotherapy sessions.
Joining WPP Media means becoming part of a global network of knowledge and opportunities, staying at the forefront of the media sector. The company invests in its people, driving professional growth with the same passion applied to responsible media investment.