Senior Social Media Manager
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.
We're looking for a highly strategic and data-driven Head of Social Media to own and optimize our social media follower acquisition and conversion across Replit's mobile app and website properties. As the first Head of Social Media hire focused on our community conversion and activations, you'll work directly with our Head of Marketing and collaborate closely with GTM, Product, Engineering, Support, Product Marketing, and Design teams. This role requires someone who thrives in a fast-paced, test-and-learn environment and has successfully scaled conversion programs from 0-to-1 across all major Social Channels: Twitter/X, Meta (Facebook/IG), TikTok, Reddit, and LinkedIn.
WHAT YOU'LL DO
- Own social strategy: define voice, content pillars, channels, cadence, and growth loops (reply strategy, quote-tweet patterns, meme language, distribution tactics)
- Run narrative campaigns: execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs
- Community engagement: be in the trenches: replies, quote tweets, relationship-building with major accounts, builders, and media
- Content production: write punchy posts, threads, memes, and explainer content that makes complex ideas legible and exciting
- Cross-functional coordination: align with marketing, comms, product, sales, engineer, and legal to ensure accuracy, timing, and risk control
- Analytics + iteration: track performance (impressions, engagement rate, follower growth, clickthrough, sentiment) and adjust weekly
- Influencer and ecosystem relationships: identify, engage, and where appropriate, hire influencers and key voices to extend our reach
- Rapid response + issues management: monitor AI...