Senior Video Advertising Manager (Mensch) - Strategy & Analytics
As a Senior Video Advertising Manager (Mensch) - Strategy & Analytics at WPP Media, you will be a specialist in video content, adept across various digital video channels. Serving as the primary contact, you will assess the video market, evaluate offerings, and translate complexities into clear, actionable steps for teams and clients.
Your responsibilities include continuous monitoring of developments in the video market (TV, streaming, ATV, OLV, social video) to keep our planning up to date. You will derive concrete opportunities from market movements and provide well-formulated recommendations that client teams can directly implement. Additionally, you will contribute to the design and development of our video solutions and tools, bringing structure, practicality, and new impulses. You will actively work on practical playbooks and standards for integrated video planning, ensuring consistent quality in application. In collaboration with your supervisor, you will coordinate innovation projects and closely align with planning, buying, data/tech, and client consulting teams. You will proactively share insights with internal teams, support training sessions, and represent WPP Media in partner meetings or pitches as needed.
The ideal candidate possesses deep expertise in key video formats (linear TV, ATV, CTV, streaming, OLV, social video) and understands their roles within the media mix. You can effectively combine video channels to enhance reach and impact. Strong analytical skills are essential; you are comfortable with numbers, studies, and KPIs, and find topics like cross-media measurement, audience verification, and GRP/TKP logics engaging, utilizing them for your assessments. A solid understanding of programmatic buying, basic attribution models, and digital video structures is required. You can synthesize information from the market, campaigns, and tools, structure it, and derive clear recommendations for video strategies. Excellent communication skills are necessary to explain results clearly, discuss with various stakeholders, manage multiple projects simultaneously, and confidently present in English.
WPP Media offers a flexible work environment with options for remote work and flexible hours, allowing you to design your daily routine to suit your needs. Employees receive 30 vacation days plus an additional flexible day, with the 24th and 31st of December off. Health benefits, attractive retirement plans, and Mental Health Awareness Days prioritize your well-being. A variety of training opportunities and internal career programs support your development within the WPP network. Unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or the Job Bike are also part of the package. At WPP Media, everyone is welcome; diversity and equal opportunities are important to us.
Joining WPP Media means becoming part of a global media network that combines the best platforms, talents, and partners to create limitless growth opportunities in a connected media world. We are committed to creative transformation, using the power of creativity to build a better future for our employees, clients, communities, and planet. Our culture emphasizes collaboration, innovation, and continuous learning, providing ample opportunities for personal and professional growth.