SMB Growth Manager, Madrid (12-Month Contract)
Canva is seeking an SMB Growth Manager for a 12-month contract in Madrid, Spain. This role sits at the intersection of Community and Marketing, focusing on driving awareness and adoption of Canva among small and medium-sized businesses (SMBs) in Spain. The successful candidate will be instrumental in connecting entrepreneurs and solopreneurs with Canva's platform, fostering a vibrant community of users.
The SMB Growth Manager will lead the growth and engagement of Canva’s Spanish SMB community by managing community programs, organizing impactful in-person and virtual events, and developing SMB-focused content such as case studies, toolkits, and webinars. This role involves close collaboration with Growth Marketing, SEO, Content, and Partnerships teams to design and execute integrated campaigns that convert community advocacy into measurable user growth and revenue. Additionally, the manager will recruit and empower SMB Canvassadors to act as brand ambassadors and build partnerships with SMB networks, accelerators, financial institutions, and government programs to enhance Canva’s credibility and reach.
The ideal candidate will have experience growing and engaging SMB audiences, with a proven track record of driving adoption, retention, and revenue impact through community-led strategies. A deep understanding of the Spanish small business landscape is essential, along with the ability to design and scale ambassador programs and grassroots campaigns. Strong skills in creating and managing partnerships, facilitating impactful events, crafting compelling content, and analyzing community KPIs are also required. Proficiency in cross-functional collaboration, public speaking, content creation, and a self-starting attitude are key attributes for success in this role.
Canva offers a dynamic and collaborative work environment where creativity and innovation are valued. Employees have the opportunity to work on impactful projects that empower users worldwide to design. The company supports flexible, remote-friendly ways of working, with a focus on fostering a strong community and brand loyalty.