Snr. Manager, Email & Lifecycle Marketing (Remote)
The Senior Manager, Email & Lifecycle Marketing at KnowBe4 is responsible for developing and executing comprehensive email marketing strategies that span the entire customer and prospect journey. This role is integral to driving pipeline contribution, enhancing customer engagement, preventing churn, and promoting upsell opportunities through data-driven and personalized email programs. The ideal candidate will possess a blend of strategic insight and hands-on execution skills, with a deep understanding of B2B buyer behaviors and a strong emphasis on testing and measurement.
Key responsibilities include owning and evolving KnowBe4's email marketing strategy across various lifecycle stages, such as prospecting, trials, customer onboarding, adoption, renewal, and expansion. The role involves building post-sale customer lifecycle and nurture programs in close collaboration with Customer Success teams, designing campaigns based on customer needs and product usage, and partnering with Revenue Operations to identify expansion opportunities. Additionally, the Senior Manager will develop multi-touch nurture programs to advance prospects through the sales funnel and leverage generative AI to enhance program performance.
Candidates should have a BA/BS or equivalent experience, with over 10 years in B2B SaaS marketing, preferably within the cybersecurity sector. A minimum of 8 years in email and customer lifecycle marketing, including leadership roles, is required. Experience in scaling programs across multiple geographies and languages, partnering with Customer Success organizations, and proficiency in marketing automation platforms like HubSpot and Marketo are essential. Strong written and verbal communication skills, data segmentation expertise, and familiarity with data enrichment tools are also important.
The compensation for this position ranges from $140,000 to $160,000 annually, depending on the candidate's qualifications and experience. Benefits include company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses. These offerings are part of a modern, high-tech, and engaging work environment.
KnowBe4 is a leader in digital workforce security, serving over 70,000 organizations worldwide. The company provides a platform that offers attack simulation and training, collaboration security, and agent security powered by Artificial Intelligence Defense Agents (AIDA) and a proprietary Risk Score. By securing both humans and AI agents, KnowBe4 leads the industry in workforce trust and defense. The company culture emphasizes innovation, collaboration, and continuous improvement, offering ample growth opportunities for its employees.