Social Content Strategist
About ASI
ASI's mission-critical technology powers decision-making across aviation, defense, energy, and other critical infrastructure domains. Backed by top-tier investors including Andreessen Horowitz, Spark Capital, and Renegade Partners, ASI delivers operational decision superiority—compressing days of analysis into seconds of action. ASI is leading the way and pushing the boundaries of what’s possible.
What You Will Do
Own ASI’s organic and paid presence across X, LinkedIn, Instagram, and YouTube. Working closely with communications and leadership, you’ll help audiences understand what ASI does, why it matters, and how our work connects to the world.
Our channels are critical communications platforms in complex, highly regulated industries where much of our work can’t be shared publicly. Success requires sharp judgment and the ability to turn technical ideas into compelling, accurate stories for experts and the general public.
- Lead strategy and execution: Define each channel’s voice, goals, and approach; own the editorial calendar; and collaborate with engineers, designers, communications, and video producers to create content tailored to each platform.
- Grow priority audiences: Manage paid campaigns, budgets, targeting, and testing—including niche B2B and government audiences—and measure results against business goals such as pipeline, recruiting, and customer trust.
- Shape company and executive storytelling: Surface stories from our technical work and build leadership presence through ghostwriting, coaching, and amplification.
- Navigate sensitive communications: Partner with communications, legal, and customer stakeholders to secure timely approvals, protect confidential information, and support rapid response to emerging issues.
What We Value
- Strategic thinking, ownership, and speed in complex, ambiguous environments.
- Hands-on expertise across X, LinkedIn, Instagram, and YouTube, spanning organic and paid.
- Excellent writing and...