Social & Influencer Director
As an Influencer Director at WPP Media, you will lead the development and execution of influencer marketing strategies, guiding a high-performing team to deliver impactful campaigns for a diverse client portfolio. This role involves full ownership of the division's revenue targets, including forecasting, budgeting, and profitability, while ensuring excellence in client engagement and campaign delivery.
Key responsibilities include defining and evolving the influencer marketing vision to align with agency objectives and market trends, actively leading new business efforts by identifying prospective clients and developing compelling proposals, and cultivating relationships with existing clients to identify opportunities for growth. You will also ensure the consistent delivery of high-impact influencer campaigns, establish quality control standards, and foster a culture of continuous learning and innovation within the team.
The ideal candidate will have over 8 years of experience in influencer marketing and social media, a proven track record of managing P&L and achieving revenue targets, extensive experience leading and mentoring teams, and demonstrated success in executing large-scale, multi-platform influencer campaigns. Exceptional business development skills, deep understanding of the creator economy, and strong project management abilities are essential.
WPP Media offers a dynamic work environment with opportunities for professional growth and development. Employees benefit from access to advanced data and performance analytics, a diverse and vetted creator network, and the chance to work on innovative campaigns that drive measurable impact and build long-term brand equity.
Joining WPP Media means becoming part of a forward-thinking company that values creativity, data intelligence, and cultural fluency. With a global reach and local market expertise, WPP Media provides a platform for employees to contribute to the future of influencer marketing and create extraordinary campaigns that resonate with audiences worldwide.