Social & Influencer Group Director

The Social & Influencer Group Director at WPP Media is a senior leadership role responsible for defining and leading the agency's influencer marketing initiatives. This position involves overseeing the INFLUENCE® capability, ensuring it remains at the forefront of the creator economy, and driving aggressive revenue growth through new business development and client retention.

Key responsibilities include strategic leadership and vision, full P&L ownership, and revenue generation for the INFLUENCE® offering. The role also encompasses new business development, client portfolio growth, cross-agency collaboration, and ensuring best-in-class delivery of influencer campaigns. Additionally, the director will lead and develop a high-performing team, foster innovation, and drive data-driven optimization and ROI.

The ideal candidate will have extensive experience in influencer marketing and social media, with a significant portion in a leadership capacity. A proven track record of managing end-to-end P&L for a significant business unit, achieving revenue targets, and driving new business growth within an agency environment is essential. Strong skills in business development, negotiation, and C-suite level client relationship management are required, along with a deep understanding of the global creator economy and the ability to inspire and manage a diverse team.

WPP Media offers a dynamic and collaborative work environment, emphasizing creativity, data intelligence, and cultural fluency. Employees have access to a diverse and vetted creator network, advanced data and performance analytics, and global reach with local market expertise. The company is committed to fostering a culture of excellence and innovation, providing opportunities for professional growth and development.