Social Media & Engagement Specialist (6 Month Contract)
Canva is seeking a Social Media & Engagement Specialist for a 6-month contract based in Ho Chi Minh City, Vietnam. This role focuses on enhancing Canva's presence in the Vietnamese market by developing and executing organic social media strategies and user-generated content (UGC) initiatives. The specialist will collaborate closely with agencies and content creators to produce engaging content that resonates with the local audience.
Key responsibilities include owning Canva's UGC content strategy for both organic and paid social media in Vietnam. The specialist will track social media trends, propose fresh content ideas tailored to paid social platforms, and collaborate with the creative team to develop clear and compelling briefs and scripts. Additionally, the role involves identifying and selecting creators to produce native, engaging content, overseeing the UGC production process from briefing to final delivery, and working with performance teams to analyze results and iterate based on insights. Maintaining a consistent, high-quality flow of diverse creator content that drives results is also a key aspect of the role.
The ideal candidate will have 4–6 years of experience in influencer marketing, UGC content, social creative strategy, or a similar role. Deep platform fluency, especially with TikTok, Reels, and YouTube Shorts, and an understanding of how creator content performs are essential. Proven experience in briefing creators and overseeing content production end-to-end is required, along with strong creative and editorial instincts to know what hooks, entertains, and converts. Excellent collaboration and communication skills are necessary, and native-level Vietnamese proficiency is required, with strong English skills preferred.
Canva offers a dynamic and collaborative work environment where creativity and innovation are highly valued. This role provides an opportunity to contribute significantly to Canva's growth in the Vietnamese market, working with a team that is redefining how the world experiences design.