Specialist, Digital Campaigns
DLA Piper, a global law firm with offices across the Americas, Asia Pacific, Europe, Africa, and the Middle East, is seeking a Specialist, Digital Campaigns to support the planning and execution of digital marketing initiatives. This role is integral to the firm's marketing team, collaborating with internal stakeholders to achieve business objectives through hands-on campaign support, content publication, and analytics. The Specialist will work closely with colleagues in marketing, creative, business development, and administrative teams.
The Specialist will support the development and execution of integrated marketing campaigns under the direction of the Director, Digital Campaigns. Responsibilities include coordinating with practice and sector marketing teams to ensure campaign alignment with strategic priorities, supporting the creation of campaign assets in collaboration with marketing and design teams, building, editing, and publishing web pages using established templates and content management systems, and independently publishing social media content for assigned campaigns using the firm’s social media content management platform. Additional duties involve collaborating with the design team to adapt and use campaign assets, performing quality assurance checks on digital content to ensure adherence to brand and accessibility standards, monitoring campaign performance, assisting in preparing analytics reports, tracking campaign progress, and communicating updates to stakeholders.
Candidates should have a minimum of 4 years’ professional experience in a professional services firm, digital shared services role, B2B marketing agency, or equivalent, including at least 2 years’ digital marketing production, support, or similar experience. Experience with social media marketing, website publication, email marketing, and search engine marketing is essential. Proficiency in Microsoft Office 365 and CoPilot, strong attention to detail, and the ability to manage multiple projects effectively in a fast-paced environment are required. Basic skills in HTML, JavaScript, and Photoshop are necessary. A Bachelor's Degree in Marketing, Communication, Journalism, or a related field is required. Experience building and executing campaigns using marketing automation tools (Microsoft Customer Insights is a plus), working with a CRM system (Microsoft Dynamics is a plus), using a content management system (Sitecore is a plus), and using a social media marketing platform (Sprinklr is a plus) are advantageous.
DLA Piper offers a comprehensive benefits package, including medical, dental, and vision insurance, as well as a 401(k) plan. The firm embraces a fully flexible work environment, combining in-office and remote work, and leverages state-of-the-art technology to enable exceptional client service regardless of one’s location. Employees are encouraged to discuss how the firm’s flexible work approach applies to the role during the interview process.
DLA Piper is committed to fostering a culture that welcomes and appreciates all aspects of individuality, ensuring that everyone has the opportunity to succeed. The firm invests in its people by providing a comprehensive talent management strategy that seeks to develop core competencies, including leadership, client impact, professional excellence, and interpersonal effectiveness. DLA Piper also emphasizes giving back through pro bono work, helping underserved groups access justice and fair treatment.