Sr. Web Analytics Developer
The Senior Web Analytics Developer at AXS will play a pivotal role in enhancing the company's digital presence by implementing and managing comprehensive web data collection strategies. This position is integral to AXS's mission of connecting fans with live entertainment experiences through its web and mobile platforms. The developer will collaborate closely with cross-functional teams, including Marketing, Product, and Technology, to ensure data-driven decision-making processes are effectively supported.
Key responsibilities include architecting and leading the tagging and tracking strategy across AXS's digital properties, ensuring accurate and consistent data collection. The developer will manage data collection integrity, conduct quality assurance, and optimize data processes. Serving as the primary analytics liaison, they will coordinate with internal stakeholders to align data collection with business needs, build data feeds and pipelines, and oversee technical data governance and quality assurance audits. Additionally, the role involves analyzing web and mobile performance metrics to identify trends and opportunities, and designing data feeds and dashboards to provide actionable insights to leadership and teams.
Candidates should have 4-6 years of experience in web, digital, or product analytics, preferably within an e-commerce or B2B environment. Hands-on experience with Adobe Launch (Experience Platform Data Collection) implementation, including data layer architecture and reporting deliverables, is essential. Proficiency in Adobe Analytics, with experience in Google Analytics (GA4) and Google Tag Manager (GTM), is highly desirable. A strong technical background in JavaScript, HTML, and site tagging, along with experience in marketing tags and consent management tools, is required. Familiarity with BI tools like Looker, Tableau, or Power BI, and intermediate to advanced SQL skills are advantageous.
While specific compensation details are not provided, AXS offers a dynamic work environment with opportunities for professional growth and development. Employees are encouraged to bring their enthusiasm and innovative ideas to the team, contributing to the company's mission of enhancing the fan experience and leading the evolution of the live entertainment industry.
AXS is a leading ticketing platform that connects fans with live entertainment events, offering a range of services from ticket sales to event marketing. The company is committed to improving the fan experience and providing innovative solutions for clients. Joining AXS means becoming part of a team that values creativity, collaboration, and a passion for live entertainment.