Trade Marketing Manager

Diversified Botanics is a high-accountability, execution-driven environment built for people who value ownership, operational discipline, and measurable impact. We move quickly, maintain high standards, and expect teams to operate with urgency, transparency, and respect for the work.

This is a company for people who take pride in precision, communicate directly, adapt quickly, and understand that long-term credibility is built through consistency—not shortcuts.

Note to Recruitment Agencies

Diversified Botanics does not engage external recruiting agencies. All candidates must apply directly.

Role Overview

This role builds and operates the trade marketing function that gives the field sales team the assets, programs, and execution needed to drive sell-through at the distributor and retail level. You sit at the bridge between brand marketing and sales — turning brand assets into selling tools, and turning trade dollars into measurable sell-through.

You will not inherit a built-out trade marketing function — you will build one from the ground up while supporting an active, fast-moving field sales team. You are the difference between a sales team that walks into buyer meetings with ammunition and one that walks in empty-handed.

What You'll Do

- Own the master sales collateral library — one-pagers, pitch decks, category review decks, JBP templates, ride-along leave-behinds, sample request brochures — and keep it current

- Design, procure, and ship in-store assets — shelf talkers, counter mats, light boxes, danglers, cooler clings, planogram strips — to distributors and direct accounts

- Build and execute the annual trade promotion calendar — volume rebates, MDF programs, growth incentives, new-SKU bundles, distributor-rep SPIFFs

- Coordinate MAP enforcement — receive violation reports from the field, run investigations, escalate to leadership and Legal, manage remediation

- Own the sample budget and inventory deployment, tracking cost and ROI

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