VP of Brand Marketing

About GameChanger:

We believe in the life changing impact youth sports have on and off the field. Sports encourage leadership, teamwork, responsibility, and confidence – important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

GameChanger is looking for a Vice President of Brand Marketing to shape and scale our brand as we enter our next phase of growth. You will build brand visibility and relevance, and do so in a way that is modern, authentic, and uniquely GameChanger. This approach will use content, organic social, creators, and community and avoid traditional, high-cost brand tactics. You will own upper-funnel brand strategy, including awareness, consideration, and brand-driven discovery. You will define and steward GameChanger's brand positioning, voice, and creative systems, ensuring they come to life across content, campaigns, and experiences. You will report to the Chief Commercial Officer and partner with Product, Growth, Communications, and Sales to ensure brand storytelling supports long-term adoption and value.

What You'll Do:

- Own and evolve GameChanger's brand strategy, including positioning, voice, narrative, and creative systems that scale across channels and teams.

- Lead upper-funnel brand growth, driving awareness, consideration, and brand-led traffic through compelling storytelling and creative excellence.

- Build GameChanger into a social-f...