WeLab Bank - (Senior) Manager, Customer Acquisition
WeLab Bank is seeking a Senior Manager for Customer Acquisition to spearhead initiatives aimed at expanding the bank's customer base. This role is integral to the Growth & Customer team, focusing on driving new-to-bank growth through strategic partnerships, referral networks, and external collaborations. The position is based in Hong Kong and offers a dynamic environment within a leading pan-Asian fintech platform.
In this role, the Senior Manager will be responsible for managing customer segments across various lifecycle stages, including onboarding, activation, engagement, growth, retention, and reactivation. Key duties involve analyzing customer behavior and transaction patterns to identify growth opportunities, developing and executing targeted campaigns tailored to different customer segments, and collaborating with cross-functional teams such as Business Intelligence, Marketing, Digital, Product, and Technology to translate customer insights into actionable initiatives. The role also entails monitoring acquisition performance, conversion metrics, and campaign effectiveness to continuously optimize business outcomes.
Candidates should possess a Bachelor's degree in Business, Marketing, Data Analytics, Statistics, Economics, or a related field, with 5-8 years of experience in customer portfolio management, CRM, lifecycle marketing, customer analytics, product marketing, or growth marketing, preferably within banking, fintech, or financial services. Strong analytical skills, experience in customer segmentation and cohort analysis, and familiarity with CRM platforms and marketing automation are essential. Fluency in Cantonese, English, and Mandarin is required.
WeLab offers a competitive salary package, with annual compensation ranging from HKD 600,000 to HKD 900,000. Benefits include a learning and development stipend, wellness programs, flexible time-offs, and a comfortable work environment with free meals and snacks. The company fosters a positive and collaborative culture, encouraging employees to thrive in a fast-paced, agile setting.
Joining WeLab means becoming part of a team dedicated to making financial services accessible and enjoyable for everyone. The company values innovation, resourcefulness, and a customer-centric approach, providing ample opportunities for personal and professional growth within a supportive and dynamic environment.