WPP Media: Performance Executive - Cairo
As a Performance Executive at WPP Media in Cairo, you will play a pivotal role in driving client success by executing and optimizing performance media campaigns across search, social, and display channels. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Your primary responsibilities will include implementing effective campaign strategies and optimization techniques to achieve client performance goals. You will conduct thorough Search Query Report (SQR) analyses to identify and address low-performing keywords, develop comprehensive weekly performance reports with actionable recommendations, and analyze user engagement metrics to optimize ad creatives and targeting parameters. Additionally, you will oversee finance reconciliation processes to ensure accurate financial reporting and budget management.
The ideal candidate holds a bachelor's degree, preferably in a STEM field, and possesses experience in digital media, paid advertising, or media buying, with agency experience being advantageous. A proven track record of managing successful paid search and social campaigns is essential, along with exceptional analytical skills to translate data into actionable insights. Strong communication and collaboration abilities, a creative and solutions-oriented mindset, and meticulous organizational skills are also required.
WPP Media offers a dynamic work environment that fosters creativity, collaboration, and professional growth. Employees have access to the global WPP Media and WPP networks to pursue their passions and expand their expertise. The company provides competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Joining WPP Media means becoming part of a culture that values creativity, trust, and growth. The company embraces shared core values, including leading collectively to inspire transformational creativity, balancing people and client experiences by cultivating trust, and championing growth and development to mobilize the enterprise. This role offers the opportunity to work in a hybrid environment, fostering creativity, collaboration, and connection, with teams in the office around four days a week.