Account Director, Cross Channel

The Account Director, Cross Channel at WPP Media is a pivotal role within the London hub, reporting directly to the EMEA Regional Lead. This position focuses on driving campaign planning and strategy across the EMEA region, with a particular emphasis on enhancing performance and innovation in Spain and Italy. The role involves close collaboration with the Delhi execution hub to ensure that strategic objectives are effectively translated into execution excellence.

Key responsibilities include developing and overseeing local campaign strategies tailored to specific markets, aligning regional strategies with operational standards, and acting as the strategic link between the London office and the Delhi hub. The Account Director is also tasked with identifying areas for improvement through cross-channel learning, suggesting advanced optimization tactics for European markets, and ensuring the successful execution of campaigns in line with the overall cross-channel strategy.

The ideal candidate will possess extensive in-platform experience with platforms such as Meta, TikTok, DV360, or other DSPs, and Google Ads. Proven project management and leadership experience are essential, along with deep knowledge of the EMEA media landscape, particularly in managing campaigns in Spain and Italy. A strong understanding of media planning fundamentals, including reach, frequency, channels, and formats, is also required.

WPP Media offers a dynamic work environment that fosters creativity, collaboration, and professional growth. Employees have access to a range of benefits, including competitive medical and retirement plans, significant paid time off, and opportunities for learning and development within the global WPP network. The company is committed to fostering a culture of respect and inclusion, ensuring that all employees have the same opportunities to progress in their careers.