Account Director, Paid Social

The Account Director, Paid Social at WPP Media is responsible for leading the paid social media strategy and execution for key client accounts. This role involves overseeing a team of junior staff, ensuring the delivery of high-quality campaigns that align with client objectives and key performance indicators (KPIs). The position is based in Manchester, United Kingdom, within WPP 650, a dedicated unit serving the communications needs of government clients.

Key responsibilities include developing comprehensive paid social media plans, managing the end-to-end setup of campaigns across platforms such as Facebook, Instagram, Twitter, Snap, and TikTok, and maintaining quality assurance standards. The Account Director will also lead client communications, present performance reports, and provide actionable insights to optimize campaign effectiveness.

The ideal candidate will have extensive experience in setting up and optimizing paid social campaigns across major platforms, with certifications like Meta Blueprint being advantageous. Experience in planning large-scale campaigns for both brand and direct-response objectives is essential. Strong client relationship management skills, team leadership experience, and the ability to mentor junior staff are also critical for success in this role.

WPP Media offers a collaborative and innovative work environment, emphasizing creativity and data-driven decision-making. Employees have access to a range of benefits, including competitive medical and dental insurance, group retirement plans, significant paid time off, and mental health awareness days. The company fosters a culture of inclusivity and diversity, providing opportunities for professional growth and development within the global WPP network.