Account Director, Programmatic
The Account Director, Programmatic at WPP Media is a pivotal role within the company's AI-driven media operations, focusing on delivering creative personalization at scale. This position involves leading programmatic campaign activations, ensuring optimal performance, and fostering strong client relationships to drive business growth.
Key responsibilities include developing and executing effective media plans, overseeing campaign activation to maintain high standards, and proactively optimizing campaigns. The role also entails supervising campaign activation rigor, supporting global hub executives and managers, and creating templates and methodologies for optimization approaches.
The ideal candidate will possess extensive experience in multi-channel programmatic campaign activation and management, with proficiency in core trading platforms such as DV360, The Trade Desk, and Amazon. Strong analytical skills, the ability to translate complex technical concepts to non-technical audiences, and experience in leading and developing teams are essential. Additionally, the candidate should have a solid understanding of media and technology developments affecting clients' businesses.
WPP Media offers a dynamic and collaborative work environment with opportunities for professional development and career progression. Employees can tap into the global WPP network to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company provides competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.